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Goblox was an early name under development of ROBLOX [citation needed].

David Baszucki, and his team eventually decided to go with the name GoBlocks in late 2002/2003 [citation needed].

In December 12, 2003, Jim Stevens of the ROBLOX Corporation registered a site called "goblox.com" which was going to be the site name, as they were registering with "godaddy.com" [citation needed].

Of course, the site didn't become GoBlox, and became Dynablocks, and then Roblox.

You can see the earliest crawl of the page Here

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