Zeke and Luther was the very first sponsored event on Roblox, and is sponsored by the Disney XD show with the same name. The event had a custom game made for it, which was a skate park. There was also building contests featured along with this sponsored event. There was even a X Games MotoX Bicycle with the helmet, elbow, and knee pads that Roblox would give away to a lucky winner.
|ROBLOX's Skate Park||ROBLOX|
|Lava XD||Urban Skate Jungle Building Contest||Have a final rating in the top 1750% to 9999% of your entry on the "Urban Skate Jungle" contest.|
|Dastardly Skate Helmet||Urban Skate Jungle Building Contest||Have a final rating in the top 1600% to 9999% of your entry on the "Urban Skate Jungle" contest.|
|Lava XD Helmet||Urban Skate Jungle Building Contest||Have a final rating in the top 1450% to 9999% of your entry on the "Urban Skate Jungle" contest.|
Back then in 2010, this event received negative reception from the majority of the community. The reason for this was because this was the very first sponsored event ever held on Roblox, with many users over exaggerating and fearing that Roblox would be bought by Disney. This actually went as far as leading to a few amount of users even quitting Roblox.